Description
Position Summary:
The Marketing Manager is a creative, strategic, and highly organized individual who will lead the Museum’s marketing and communications efforts. This role is responsible for growing audience awareness, increasing visitation and membership, promoting exhibitions and programs, creating visual materials, and maintaining a strong and cohesive brand presence across digital and traditional platforms.
The ideal candidate is equal parts strategist and doer, comfortable developing campaigns while also writing copy, creating graphics, managing digital communications, and supporting day-to-day marketing execution for a dynamic and growing museum.
Primary Job Duties:
Marketing & Audience Growth
Develop and execute marketing strategies for exhibitions, public programs, rentals, membership, and institutional initiatives
Create integrated campaigns across email, digital advertising, social media, web, and partnerships
Track performance metrics and provide reporting on campaign effectiveness, attendance, engagement, and audience growth
Identify opportunities to grow new and returning audiences
Digital Communications
Manage Museum email marketing calendar and newsletter production
Maintain and update museum website content and event information
Oversee digital advertising campaigns and media placements
Support SEO and digital discoverability efforts.
Brand & Content Oversight
Maintain consistent museum voice, branding, and messaging
Design and create visual content to support exhibitions, events and communications
Collaborate with Community Engagement & Events Manager on content strategy and campaign execution
Coordinate creative vendors as needed
Ensure marketing assets align with institutional priorities and exhibition schedules.
Media & Partnerships
Serve as key contact for media opportunities and press coordination
Develop promotional partnerships with community organizations, tourism partners, and cultural institutions
Support sponsorship visibility and partner deliverables.
Requirements
Required Skills, Specialized Knowledge and Competency Requirements:
General Support
Attend key museum events and programs to support promotion and documentation
Collaborate across departments to ensure strong communication and seamless program promotion
Other duties as assigned
Qualifications:
3–5+ years experience in marketing, communications, museums, nonprofit, arts, hospitality, or related sectors
Excellent writing and storytelling skills
Experience with email marketing, CMS/websites, and digital advertising
Experience with Adobe suite
Strong project management and organizational skills
Photography/video/content experience a plus
Passion for arts, culture, dogs, or mission-driven work preferred
